You are the Placebo, Chapter 4.

The Placebo Effect in the Body.
We are regularly demonstrating the elements of the placebo effect.
First, we condition the body by putting the mind in that of past associated memory, CONDITIONING
Then we can expect the future outcome, EXPECTATION
Then we assign meaning to the outcome behavior and experiences. MEANING
When we emotionally embrace it, it will change the body's physiology. EMOTION