PackBreaker Ep. 4 (Part 1) : Vape Crusaders

Part 1 of 2: Meet Elna and Keiran, South Africa's frontline heroes of tobacco harm reduction as they discuss their switch to vaping, the effects of the 2020 lockdown, the rise of disposable vapes, and share a message for the South African government.

04:00 - Elna’s transition from smoking to vaping
06:10 - Keiran’s path from smoking to vaping
11:28 - How Elna founded Vape Domain SA
19:22 - The effect of the 2020 lockdown on independent vape store owners
24:30 - The impact of the 2020 tobacco ban on consumers
30:25 - Growth of the disposable vape market and its influence on store owners and consumers
46:14 - A message to the South African government from vape store owners