What Is Niche

Passion Meets Demand

Find a topic you’re passionate about but also has an audience demand. Consider what you enjoy doing or talking about, and then look at what people are searching for in that area.
Research Your Audience

Identify your target audience. What age group, interests, and needs do they have? Creating content for a well-defined audience helps you make videos that are more relevant to them.
Evaluate Competition

While you want to avoid oversaturated markets, competition can also signal that a niche has high demand. Look at other successful channels in your chosen niche to see what works and how you can do it differently or better.