The Global Code: How a New Culture of Universal Values Is Reshaping Business by Clotaire Rapaille

Discover how universal values are reshaping the global business and marketing landscape with our summary of 'The Global Code' by Clotaire Rapaille. This video explores Rapaille’s insights into how cultural codes influence consumer behavior worldwide and how businesses can tap into these shared values to create successful global marketing strategies. Learn how globalization is leading to a new culture, driven by common human desires, and how companies can leverage this understanding to build stronger brands and connect with international audiences. Whether you're a business leader, marketer, or someone interested in cultural trends, 'The Global Code' offers valuable insights into the future of global business. Join us as we uncover the key concepts and lessons from Clotaire Rapaille’s fascinating book. #GlobalMarketing #CulturalInsights #TheGlobalCode