Name: The 80/20 Rule for Email Marketing Know Your Target Audience
Uploaded: 2024-11-11T04:00:00+00:00
Duration: 10 min 55 s
Description: Do you know your target audience well enough to create email content that truly engages and converts? In this video, Sam from Freedom Marketing delves into the importance of understanding your audienc

1 year ago

HowTo

Do you know your target audience well enough to create email content that truly engages and converts? In this video, Sam from Freedom Marketing delves into the importance of understanding your audience to ensure your emails are effective and compelling. With nearly a decade of experience in direct response and email marketing, Sam shares insights into refining your target audience, crafting the right offers, and making sure every email resonates with your subscribers. Whether you’re struggling with engagement or looking to increase conversions, this video has actionable tips to help you succeed.

Timestamps:
00:00 - Introduction:
00:23 - Success Stories: Generating High Engagement
00:55 - Why Knowing Your Audience is Key to Email Success
01:07 - The 80/20 Rule in Email Campaigns
01:44 - Understanding the Importance of Audience for Conversions
02:22 - The Garage Analogy: Targeting the Right Audience
03:48 - Why Offers Don’t Work if Misaligned with the Audience
05:00 - Signs You’ve Got the Wrong Target Audience
06:55 - Real-Life Example of Target Audience Mismatch
07:52 - Clean Your List for Targeted Engagement
09:30 - How to Refine and Identify Your Target Audience
10:20 - Research Tips: Finding Audience Pain Points
10:40 - Summary: 80/20 of Engaging Email Content