Four Secret Pillars Behind a High Converting Offer

The four Secret Pillars behind a high-converting offer are the framework that will position your agency as the go-to choice.

1.) Promise: This is the core of your offer. It is what you are promising to do for the client. It is the result or outcome they can expect from you.

2.) Goal Deliverable: What exactly are they getting from you? This is where you explain the tangible results they will see like more website traffic, higher conversion rates or increased sales.

3.) Timeframe: Set clear expectations for how long it will take to deliver on your promise. If you see you will help them hit certain goals, outline how quickly they can expect results.

4. Guarantee: This part is crucial because it reduces the perceived risk for your potential client. You need to create a Guarantee that reduces the risk to the client to zero. This is like risk recovery, your agency carries the risk and this is how you create an offer in under 60secs.

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