2 Biggest Ranking Factors for Your Google Business Profile

Most businesses don't know these 2 biggest ranking factors. To find them, go to a free tool called GMB Everywhere and enter your core service plus location. Now you can see the Primary and Secondary Categories of all your competitors.

The Primary Category will have a star beside it, and if you click on the Find More button, it will also show you secondary categories that similar businesses are using. Sometimes, the Secondary Category will be right beside it. The Primary Category gives you a good idea of what Secondary Categories you could be using.

Now start using the same primary and secondary categories that these top businesses in your niche are using. You can add up to nine different secondary categories, so select the ones that apply to you. This way your profile will rank higher and you start receiving more leads.

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