Amazon PPC + Adtomic Masterclass | SSP #612

In this episode, we’ll have another seller strategy masterclass, during which Bradley will discuss his Amazon advertising strategies in depth with the help of Helium 10 Adtomic.

Join Bradley Sutton, as he navigates the complexities of Amazon advertising strategies, with this special Seller Strategy Masterclass focusing on utilizing Helium 10's Amazon PPC tool, Adtomic. Throughout this episode, you'll discover effective PPC optimization techniques that can be applied whether or not you are using Adtomic. From keyword harvesting to streamlining campaign processes, he shares actionable insights that can help you identify opportunities for profit maximization. Adtomic simplifies PPC management, making it accessible even for those who might feel overwhelmed by the process.

Listen in as we explore the role of AI in Amazon PPC with Adtomic’s new Advertising AI feature. Designed to simplify campaign management for both new and seasoned sellers, this tool automates the creation and optimization of campaigns. For those launching new products or looking to refresh existing campaigns, the AI-driven approach offers a strategic edge. Experienced sellers can also benefit from resetting underperforming campaigns, with the AI making gradual optimizations to improve ACoS over time. With clear steps to set up your AI-managed campaigns, you'll be equipped to start seeing results in about 60 days.

Discover advanced strategies for Amazon PPC campaign management, including manual campaign creation and custom bid rules using Adtomic. By leveraging tools like negative matching and target audits, you'll learn how to prevent wasted spending and enhance campaign performance. We'll discuss how to make campaigns communicate with each other to maximize visibility and explore the intricacies of bid strategy management, ensuring your campaigns are both efficient and effective. Whether you're an Amazon advertising novice or an experienced seller, this episode provides the strategies you need to elevate your Amazon PPC game.

In episode 612 of the Serious Sellers Podcast, Bradley discusses:
00:00 - Amazon Seller Strategy Masterclass: Adtomic
02:41 - Introduction and Overview to Helium 10 Adtomic Advertising
08:41 - How to Create Campaigns in a Minute With Advertising AI
13:25 - The First Thing Existing Sellers Should Do In Adtomic!
18:53 - How To Make Existing Campaigns Work With Each Other
21:58 - How To Manually Create New Campaigns in Adtomic
28:49 - How To Set Up Custom Amazon PPC Bid Rules
34:41 - How to Set Up Keyword Harvesting and Negative Rules
37:34 - How to Review Adtomic Suggestions
43:00 - Get A Demo For Helium 10 Adtomic

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