Why ChatGPT-4o is Free for ALL?

In this video I have talked about open Ai's new model, ChatGPT 4o. open AI said, As measured on traditional benchmarks, GPT-4o achieves GPT-4 Turbo-level performance on text, reasoning, and coding intelligence, while setting new high watermarks on multilingual, audio, and vision capabilities.Developers can also now access GPT-4o in the API as a text and vision model. GPT-4o is 2x faster, half the price, and has 5x higher rate limits compared to GPT-4 Turbo.