British Airways' £60m Mistake - Project Utopia

Hello everyone! :D

This week, we look at what happens when a flag carrier attempts to distance itself from the flag it represents. British Airways, in a drive to become a 'world' airline rather than a British airline, embarked on an ambitious but ultimately misguided corporate rebranding, but one that would cost the carrier dearly in terms of reputation.

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References:
- Designweek (and their respective references)
- Wikipedia (and its respective references)