Star Wars Outlaws Bombs on Steam: Total Flop No One Cares About!

Star Wars Outlaws Flops Spectacularly with Just 834 Players on Steam Debut

Ubisoft's highly anticipated Star Wars Outlaws has officially bombed on Steam, failing to reach even 1,000 concurrent players during its launch. On its debut day, the game peaked at a dismal 834 concurrent players—a shocking performance for a AAA title tied to the Star Wars franchise.

Adding insult to injury, Ubisoft preemptively slashed the game’s price by 25% across all editions. The base edition dropped from $69.99 to $52.49, while the Gold Edition was discounted to $82.49 (down from $109.99), and the Ultimate Edition fell to $97.49 (originally $129.99). Despite these discounts, the player count and sales remain abysmal.

For comparison, even Star Wars Jedi: Survivor by Respawn saw a 24-hour peak of 1,481 players on Steam, a 43.6% better performance than Outlaws. Worse yet, Star Wars: The Old Republic, an MMORPG that launched over a decade ago, recorded 4,868 concurrent players in the same 24-hour period—a staggering 82.8% higher player base than Outlaws.

Ubisoft had high hopes for Star Wars Outlaws. During a Q1 FY2024 sales report, Barclays analyst Nick Dempsey estimated the game could sell 5 million units shortly after release, citing its $70 price point and brand strength. However, reports from Insider Gaming suggest the title has barely hit 1 million sales globally in its first month—an underwhelming figure for a AAA game tied to a billion-dollar franchise.

To make matters worse, Assassin’s Creed Executive Producer Marc-Alexis Côté recently revealed that AAA games need to sell between 8-12 million units just to break even. By that metric, Outlaws is on track to be a catastrophic financial failure for Ubisoft.

Ubisoft CEO Yves Guillemot tried to spin the game’s failure, citing “substantial positive community sentiment improvement” thanks to three title updates. Guillemot promised even more updates, including a significant patch and story pack, aiming to position Outlaws as a "must-play" title during the holiday season. Yet these efforts seem unlikely to salvage the game’s reputation, with its lackluster gameplay and technical shortcomings already driving players away.

The failure of Star Wars Outlaws not only damages Ubisoft’s reputation but also reflects poorly on Lucasfilm Games, which partnered on the project. With AAA gaming costs skyrocketing and players growing more selective, this flop serves as a cautionary tale for developers and publishers banking on big-name franchises to guarantee success.

Star Wars Outlaws might have hoped to dominate the charts, but with an all-time low player count and meager sales, it’s shaping up to be one of the biggest disasters in recent gaming history.