Podcast Like a Pro: Launching, Growing, and Monetizing Your Brand New Podcast feat. Traci DeForge

Starting She Slays the Day has been one of the best decisions I’ve made for my practice, brand, business, and honestly, my life as a whole. Over the years, I’ve received countless messages from listeners asking how to start their own podcast, sharing ideas, or saying they want to dive in but don’t know where to begin. Since I’m a huge fan and advocate of using podcasting as a marketing and branding tool, and so many of you have shown interest, I thought now would be the perfect time to bring on one of the industry’s top experts to break down the process of starting your own podcast.

In this episode, I’m joined by Tracy DeForge, founder of Produce Your Podcast and a leading authority on podcasting, to talk about how to successfully launch a podcast that reaches the heights and surpasses all the goals you set out for it (because yes, step one is having a clear objective for the podcast).

Tracy DeForge is the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into the digital marketing strategy of B2B and B2C companies. Prior to Produce Your podcast, Traci had a diverse career spanning startups to fortune 500 giants like Google and Hilton. She created the Podcast Management Academy, the industry's only podcast management certification program.

During their conversation, Traci and Dr. Lauryn explain why you need to start with both perspective and a clear objective, how to find your differentiator, what distractions to avoid while trying to launch, how you should divide your up front investments, growth strategies, how sponsorships work, and much more.

Check out everything Traci and Produce Your Podcast have to offer: https://produceyourpodcast.com/

Follow Traci on LinkedIn: https://www.linkedin.com/in/tracilongdeforge/
Follow Traci on Instagram: https://www.instagram.com/tracideforge/?hl=en

00:00 Cartagena Stories
07:23 Listener Highlight
08:15 Guest Bio
09:58 Opening Prayer
11:37 Perspective and Objective
15:25 Local Audience
18:16 Finding Your Differentiator
23:54 Spend Your Energy Where Your Audience Is
27:01 Launch Focus vs Distractions
31:37 Up Front Investment Strategy
39:11 When Not to Start a Podcast
41:37 Sponsorship Types and Pricing
54:47 Growth Strategies
01:01:07 Where to Get More Traci

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