2 Top Factors You Must Consider When Choosing Your Niche

Firstly, you want to target industries with companies that have a short sales cycle. These are businesses where potential clients contact a few companies, get a quote, and then quickly make a purchase.

So the quicker your clients can sell the services, the better it will be for your agency. Another key factor is scalability. You want to focus on niches where companies have the resources and are looking to grow, if your Goal is to hit, say 50,000 pounds or 100,000 pounds a month or even more.

It would be best if you worked with companies actively trying to grow and scale. On the other hand, smaller businesses will make scaling difficult, which could limit your agency's growth.

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