Bouncing back: UK soft play centres recover after Covid closures

UK Soft Play Centres: A Post-Covid Revival

"Did you know that 60 million visits were made to UK soft play venues last year?"

The Rise of Soft Play Centres
Soft play centres in the UK have seen a remarkable recovery post-Covid, with over 60 million visits last year.

New Ventures and Expansions
Entrepreneurs like Jonathan Laznik are leading the charge, transforming historic venues into vibrant play centres.

The Concept's Origins
The soft play concept, attributed to designer Eric McMillan, has evolved significantly since its inception.

Impact of Covid-19
The pandemic forced many centres to shut down, but the demand for soft play has remained strong.

The Role of High Street Cafes
A boom in soft play cafes on high streets has further bolstered the industry's recovery.

Challenges and Opportunities
Despite the recovery, the industry faces new challenges, including rising wages and increased competition.

Investment and Growth
Companies like Family Adventures Group are investing heavily to expand their presence in the market.

The Future of Soft Play
The future looks promising, with many operators looking to scale and innovate.

"From resilience to resurgence, UK soft play centres are here to stay!"

Hashtags
#SoftPlay #UKPlayCentres #PostCovidRecovery #FamilyFun #Playtime #KidsActivities #Entrepreneurship #HighStreetCafes #BusinessGrowth

Link
(https://www.theguardian.com/business/2024/dec/26/uk-soft-play-centres-chains-high-street-cafes).