Off-Platform & Amazon PPC Strategies | SSP #625

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In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth!

What if you could transform your holiday sales from hundreds of thousands to millions? Destaney Wishon of BTR Media, our expert guest, reveals the art of crafting your own demand and skyrocketing sales with strategic off-platform investments, such as TV and video ads. We dissect the tactics that took one brand from $200,000 to a whopping $4 million, focusing on differentiating branded and non-branded sponsored product campaigns, and structuring these campaigns based on search intent to maximize their impact.

We also break down Amazon advertising strategies for those looking to boost performance and profitability. Discover how to make the most of tools like the Search Query Performance report and Amazon Marketing Cloud for comprehensive insights into conversion rates. Learn to balance profitability with traffic through dual campaigns, explore the potential of DSP for bigger budgets, and navigate the nuances of keyword targeting. With Destiny’s insights, you’ll be equipped to optimize your strategies using metrics like TACoS and tools like Helium 10 Adtomic for periodic assessments.

As we explore the intricacies of Amazon PPC campaign optimization, we cover everything from keyword volumes to match types. Learn how to effectively manage budgets with keyword volume, and understand the importance of automatic and manual campaigns, especially for new product launches. We also touch on the importance of influencer collaborations and product targeting to improve conversion rates in high window-shopping categories. Join us as we conclude with a special Q&A, where Destiny continues to share her expertise and engage with our community.

In episode 625 of the Serious Sellers Podcast, Carrie and Destaney discuss:

00:00 – Strategies for Amazon Holiday Sales Success
00:35 – Welcome to TACoS Tuesday
06:17 – Optimizing for New Product Launch Strategies
10:26 – Optimizing Amazon PPC Campaigns for Higher Sales
16:56 – Amazon PPC Campaign Optimization Strategies
17:57 – Optimizing Keyword Match Types in Campaigns
21:14 – Influencers and Organic Sales on Amazon
27:02 – More Q&A and Follow-Up Questions

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