PR vs Marketing for 2025: What Most Brands Get Wrong

PR vs Marketing for 2025: What Most Brands Get Wrong - Discover the crucial differences and how to succeed!

Join us for an insightful episode of Digital Coffee: Marketing Brew as we dive into the world of public relations with expert Heather. Learn why PR isn't just a subset of marketing and how integrating the two can supercharge your brand's success for 2025.

In this episode, we explore:
• The key differences between PR and marketing
• How AI is revolutionizing the PR industry
• Best practices for PR professionals for 2025
• The importance of founder stories in brand building
• Strategies for crisis management and long-term brand reputation

Fun Facts:
1. Heather founded Publicity for Good 8.5 years ago
2. One TV segment brought $112,000 in sales for a local cookie company
3. PR can help lower customer acquisition costs when integrated with marketing

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CHAPTERS:
00:00 - Intro
01:28 - Guest Introduction
02:42 - Latest Trends in PR
06:07 - AI in PR
07:23 - PR Messaging Challenges
08:27 - Role of Podcasts in PR
09:11 - Effective Press Releases
11:03 - Content Creation Tools for PR
11:58 - Future of Public Relations
12:54 - Best Practices for PR Professionals for 2025
14:08 - Crisis Management Strategies
15:24 - Emerging Trends in Public Relations
16:43 - Communicating Across Generations
19:20 - Connect with Heather Online
21:10 - Final Thoughts