What is the Government Nudge Unit? I David Halpern x Peter McCormack Podcast

David Halpern is President and Founding Director of The Behavioural Insights Team and a leading pioneer in applying behavioural science to improve public policy and everyday decision-making worldwide.

In this interview he reveals the fascinating ways behavioural science influences government policy and everyday decisions. From pensions to education and even tax collection, we explore how “nudges” are changing the way we interact with public services. We also discuss the ethics of government intervention, the efficiency of markets, and the future of policymaking in a data-driven world.

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00:00:00 - Introduction
00:06:01 - Nudge Unit Origins
00:10:00 - Behavioural Insights And Defaults
00:15:41 - Structuring Government Policies
00:18:37 - Empirical Governance Challenges
00:25:00 - Behavioral Science Applications
00:30:00 - Trust And Behavioural Nudges
00:39:18 - Market Failures And Productivity
00:50:00 - Alphabetical Inefficiencies In Markets
00:56:03 - The Silk Road And Trust Issues
01:03:32 - Trust Decline In Society
01:10:59 - Vapes And Government Interventions
01:15:00 - Government's Internal Behavioural Biases
01:20:31 - Ethical Boundaries Of Nudging
01:30:46 - AI's Role And Ethical Risks
01:40:00 - The Future Of Decision Making
01:43:47 - Closing Thoughts

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