Biggest Mistake Marketing Agencies Make When Setting Their Pricing

This is not understanding your Agency's desired outcome. Different Agencies and Freelancers have varying goals. Some agency owners might be content just getting paid an hourly rate.

Then other agency owners want to onboard as many clients as possible. They have a bigger target in mind, hitting a million a year or even 2 million. The desired outcome directly affects the way you are going to price your services.

Your goal might be to make a million a year, but if you are charging hourly, you will need to charge a lot per hour to hit that number and you will probably be working nonstop to reach that goal. So it's important to think about how you want your day today, to look at how much money you want to make, and how your agency is going to be structured.

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