Reason Why This Pricing Model is a Red Flag for Your Agency

This is because clients tend to breathe down your neck a lot. They will ask questions like "What have you done this month?" "How are we getting on". This happens especially in the first few months when clients tend to get cold feet.

This model requires a lot of manpower for your ad campaigns, there is only so much one person can handle. Someone needs to keep an eye on the campaigns, target the right keywords, and ensure everything is constantly optimised.

When you scale up to handling dozens of clients, whether 100 clients paying 500 pounds a month or 50 clients paying two grand a month, you will need people to manage everything. You will have to manage these campaigns, ensure everything gets done on time, and report back to the clients. At that point, you will likely need a project manager or team lead to keep everything on track. This is a more hands-on kind of pricing model.

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