THE MESSENGER AND THE MESSAGE MUST BE CONSISTENT

THE MESSENGER AND THE MESSAGE MUST BE CONSISTENT

“Inconsistency is hard to follow. When leaders portray a message they do not live up to, the incongruity speaks louder than their most amplified words. Expectations, standards, KPI’s are all expectations leaders might impose on their team yet not hold themselves accountable to. From marketing and branding messages to internal communications and customer reviews. Any place the character of the leadership team match the message, influence is minimized and trust is lost. The messenger and the message must be consistent.” J Loren Norris

Watch the video 1-28-25:
https://creators.spotify.com/pod/show/j-loren-norris/episodes/THE-MESSENGER-AND-THE-MESSAGE-MUST-BE-CONSISTENT-e2u3j99

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