20 Top Amazon PPC Questions Answered | SSP #633

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In this TACoS Tuesday episode, we answer over 20 of your top Amazon PPC questions with the help of our first-time expert guest who brings a wealth of knowledge to our show.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

How can you elevate your Amazon advertising game and maximize your e-commerce success? Join us as we welcome Anne Harrell, Head of Product Evangelism & Enablement from Pacvue, to answer over 20 of the most pressing PPC questions from our listeners. Bradley and Anne’s deep expertise offers a fresh perspective on how Helium 10 and Pacvue can complement each other, helping brands at various stages of their Amazon-selling journey. She dives into the latest innovations Amazon has lined up for 2024, like AMC and expanded sponsored ads, which aim to give sellers unprecedented insights into customer behavior.

Throughout the episode, Anne shares actionable strategies for mastering Amazon ad campaigns. Bradley and Anne also break down the complexities of setting up effective campaigns, sharing how tech tools like Helium 10’s Keyword Tracker can fine-tune your bids beyond basic estimates. We also touch on the power of automation with tools inside Pacvue, which can alleviate the burdens of manual campaign management and enhance overall efficiency. Anne emphasizes the role of external traffic and audience maximization within Amazon’s ecosystem, offering a balanced approach to boost organic sales alongside advertising efforts.

Finally, we explore the nuances of Amazon PPC strategy, from mitigating rising ACoS to the strategic use of AI in campaign management. Anne shares her fascinating journey from the advertising world to her pivotal role at Pacvue, along with resources like TACoS Tuesday for those keen on deepening their PPC knowledge. Whether you’re working to optimize your PPC campaigns or looking to learn effective strategies, this episode is packed with insights to fuel your Amazon success story.

In episode 633 of the Serious Sellers Podcast, Bradley and Anne discuss:

00:00 – Amazon Advertising Solutions
02:57 – Helium 10 and Pacvue
06:32 – Amazon Ads, CES Announcement
08:30 – PPC Campaign Optimization Strategies
09:25 – Optimizing Keyword Bids for Product Launch
12:42 – Optimizing Amazon Campaigns for Keywords
16:05 – Optimizing Campaign Management Frequency
22:56 – Effective Ad vs. Organic Sales Ratio
23:34 – Driving Sales Through Advertising and Optimization
28:34 – Finding Trending Keywords for Sponsored Products
32:22 – Product Display Ads Optimization & Competitor Avoidance

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