Old No. 7 - Taste of History

Jack Daniel’s Old No. 7: A Legacy of Craftsmanship and Global Strength

Jack Daniel’s Old No. 7 is more than just a whiskey—it’s an American icon. Founded in 1866 by Jasper Newton “Jack” Daniel in Lynchburg, Tennessee, it became the first registered distillery in the U.S. The brand’s signature charcoal-mellowing process, known as the Lincoln County Process, gives Old No. 7 its signature smoothness and character.

Over the decades, Jack Daniel’s has grown from a small Tennessee distillery to a globally recognized powerhouse. Its bold, yet balanced flavor has made it a staple in bars and homes worldwide, enjoyed neat, on the rocks, or in classic cocktails like the Jack & Coke.

With its unmistakable square bottle and black-and-white label, Old No. 7 represents authenticity, quality, and a rebellious spirit. From musicians to athletes, it has been embraced by legends and loyal fans across the world, cementing its place as one of the most iconic whiskey brands ever created.