Experiential Marketing Secrets: Build Authentic Connections

In this episode of **Digital Coffee: Marketing Brew**, we dive into the fascinating world of **experiential marketing** with the incredible Sheila Rondo! Sheila is an experienced marketing executive who has spent over 30 years creating memorable moments that authentically connect brands with their consumers. From crafting emotional connections to strategically utilizing **AI, augmented reality, and virtual reality** for impactful campaigns, this conversation is packed with insights you don’t want to miss.

**Fun Facts about Sheila:**
1. She helped launch iconic campaigns for brands like Procter & Gamble, Kellogg’s, and Activision.
2. She once turned a hot air balloon into an unforgettable marketing experience!
3. Sheila’s new book, "*The Art of Experiential Marketing*," is releasing soon—talk about expertise!

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Question - Sheila Rondeau emphasizes the creation of "memorable moments" through experiential marketing. What are some memorable moments you've experienced through brand interactions, and how did they influence your perception of those brands?

⏰ Timecodes ⏰
I00:00 - Intro
01:40 - Guest Introduction
02:51 - Benefits of Experiential Marketing
07:23 - Starting an Experiential Marketing Campaign
15:56 - Common Pitfalls to Avoid
20:00 - Experiential Marketing and Inflation
23:11 - Technology's Role in Marketing
25:28 - Brand Neutrality in Marketing
27:50 - Importance of Authenticity
33:00 - Future Trends in Marketing
34:51 - Online Presence and Resources
35:34 - Outro