BREAKING RECORDS AT THE SALE OF CHAMPIONS: HARD WORK, TRADITION, AND THE FUTURE OF LIVESTOCK FARMING

At the record-setting Sale of Champions event, Trent Loos brings you an inside look at the passion, dedication, and hard work that drive America’s livestock industry. This isn't just about selling cattle—it’s about preserving a way of life that values hard work, family, and tradition. Trent speaks with Justin Cumming, Director of the National Western Stock Show, who shares the impact of this historic event and what it means for the future of agriculture. He also sits down with Tyler Norwell, proud father of Madilyn Norwell, the talented young exhibitor whose Grand Champion Steer set a new record. Tyler reflects on the commitment it takes to raise a winning steer and the lessons Madilyn has learned through the process. And finally, Trent catches up with Kaycee Hoffman, a hatmaker whose craftsmanship keeps Western heritage alive. Whether it’s the next generation of ranchers proving their grit in the show ring or skilled artisans keeping traditions alive, this episode celebrates the values and determination that make rural America strong. Don't miss this powerful look at the Sale of Champions, where records are broken, legacies are built, and the future of livestock farming is bright.