How America Ruined 7-Eleven

7-Eleven is failing in North America, shutting down over 400 stores and struggling to survive in the U.S. despite its massive success in Asia. This video explores why 7-Eleven is closing stores and the factors behind its downfall in the U.S., including the stark food culture differences between Asian 7-Eleven and American 7-Eleven.

While 7-Eleven dominates Asia, particularly in Japan, where it has become a beloved destination for fresh, affordable meals, it has not been able to replicate this success in the U.S. We delve into the reasons behind this, including the 7-Eleven rebranding challenges and the difficulties the brand faces in adapting its business model to meet American consumer expectations.

This business failure explained examines how 7-Eleven went from a thriving global brand to a company facing major struggles. We’ll also look at how 7-Eleven dominated Asia but failed in America, focusing on its attempt to introduce fresh food options in U.S. stores and the economic challenges that come with changing its established model.

In this business case study of 7-Eleven’s downfall, we explore why 7-Eleven struggles in the U.S., and why it can’t seem to replicate its 7-Eleven Japan success story. Is the American market too set in its ways for a rebranding of 7-Eleven to succeed? Tune in to discover the reasons behind the downfall of 7-Eleven in the U.S. and whether it can reinvent itself in the face of 7-Eleven rebranding hurdles.

00:00 – 7-Eleven Failing in North America
00:38 – The Rise of 7-Eleven
01:22 – First 7-Eleven in Japan (Ito-Yokado)
01:53 – 7-Eleven Viral on Social Media
02:08 – Ed Sheeran 7-Eleven TikTok
02:19 – Asian Success vs American Failure
02:19 – 7-Eleven’s Downfall in the U.S.
04:17 - 7-Eleven’s Success in Asia
05:17 - Why 7-Eleven is Successful in Asia
06:21 - American Food Culture
06:57 - 7-Eleven More Expensive in the US
07:51 - What can 7-Eleven do?
08:12 - Rebranding Challenges