How is a 37 to 1 ROI possible?

What does an economic development organization really do? How are they actually impacting your business? How about 37 to 1 ROI? That’s just one thing we learn about Visit Atlantic City and how they impact the local small business market. Gary Musich, VP of Sales, walks us through how organizations like Visit Atlantic City really do impact the main street business world.

About that 37 to 1? One Tax Dollar returns 37 real dollars to the local market. So quite simply, for every dollar collected in taxes a portion of those taxes are given to an organization like Visit Atlantic City. They, in turn, deploy marketing, programming, and resources back into the market to drive new businesses to the community. Tourism, trade, consumerism, events are all draws to the local market and those visitors spend an average of 37 dollars per every dollar Visit Atlantic City spends to drive that new business.

For more information about Visit Atlantic City, check out visitatlanticcity.com

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