Influencers and FREE Cleanings!!

Should You Offer Free Cleaning Services to Influencers?

The Truth About Influencer Marketing
🔹 Want to grow your cleaning business with influencer marketing? Is offering free services in exchange for social media shout-outs really worth it? In this episode of Cleaning Business Life, I, Shannon Miller, and special guest Jamie Runco break down the pros and cons of influencer collaborations for cleaning businesses.

📌 CHAPTERS
00:00 - Introduction: Can Influencers Boost Your Cleaning Business?
02:15 - Understanding the Costs: Labor, Payroll Taxes & Workers' Comp
05:40 - The Hidden Risks of Free Cleaning Services
09:30 - Do Social Media Shout-Outs Deliver ROI?
14:20 - The Power of Written Contracts & Clear Agreements
18:45 - Finding the Right Influencer for Your Brand
22:10 - Ethical Dilemmas: Influencers, Entitlement & Business Boundaries
28:30 - Lessons from the Real Estate & Short-Term Rental Industry
30:50 - Final Thoughts: Should You Offer Free Cleanings?

📢 IN THIS VIDEO, YOU’LL LEARN:
✅ How influencer marketing works for cleaning businesses
✅ Whether free cleaning services in exchange for exposure actually pay off
✅ The importance of written contracts and measuring return on investment (ROI)
✅ How to vet influencers to ensure they align with your brand values
✅ The risks of entitlement culture and unrealistic expectations from social media influencers
✅ A better approach: monetary compensation or discounted services for collaborations

💡 Don’t get caught in a bad influencer deal! Before offering free services, learn the best practices to protect your cleaning business while maximizing visibility and profits.

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