Episode 40 - Mastering Legacy: Old World Craft in a Modern Market

What happens when legacy craftsmanship meets modern innovation?

In this episode, Kurt and Kristen sit down with Weldon Lister, a master engraver and founder of American Scroll. Weldon’s journey began at the age of 17, learning the art of engraving from his father. Today, he combines old-world artistry with modern innovation, creating hand-engraved masterpieces and transforming his intricate designs into wearable art. Along the way, Weldon partnered with Uncle Si of Duck Dynasty to share his faith-driven message and expand his reach. Business owners and entrepreneurs will discover actionable insights like how to forge strategic partnerships and blend tradition with innovation to grow their business.

This episode dives into Weldon’s incredible story:

🎨 Legacy Craftsmanship: Preserving a family tradition through a niche business
💡 Innovation Meets Tradition: Expanding old-world art into modern branding and apparel.
🤝 Strategic Partnerships: Collaborating with influencers to align values and amplify impact.
✝️ Faith and Resilience: Building a values-driven business while navigating challenges.

Whether you're an entrepreneur seeking inspiration, a fan of timeless craftsmanship, or curious about blending family legacy with modern business practices, this episode offers insights into innovation, faith, and resilience in entrepreneurship.

Key Takeaways:
⭐ Legacy craftsmanship can build authentic connections with customers.
⭐ Strategic partnerships amplify your message and strengthen your brand.
⭐ Faith and resilience are essential for navigating challenges in business.

Don’t miss this inspiring conversation about turning passion into purpose and leaving a lasting legacy!

🎧 Tune in now to hear the full conversation and discover how to make your business align with your values!

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🚀 Resources
Download our book for free! https://libertyspenders.com/free Liberty Spenders http://www.libertyspenders.com/ - Join the conversation and connect with a community dedicated to leveraging conservative values for business success.
American Scroll, Inc. https://americanscrollinc.com/

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Liberty Spenders Podcast
Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.