DROP A KNIFE 🔪 SAVE A LIFE ✝️ CAMPAIGN

James Dean, once an ex-convict, has transformed his life and is now the founder and CEO of Rebels with a Cause and Rebels Retail and Community Hub CIC. After serving his time, he channelled his experiences into building a social enterprise that supports others seeking a fresh start. His organisations focus on providing employment, skills training, and community-driven initiatives to help people rebuild their lives. Through his leadership, Rebels Retail reinvests profits into free activities and events, ensuring tangible benefits for the local community. James is a powerful advocate for second chances, proving that redemption and success can go hand in hand.
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