What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark

Amazon conversion rates vary by category, but under 8% is poor, while 8-12% is average. A rate over 16% could mean missed sales due to low ad spend. Steven Pope explains how PPC, SEO, and listing optimization impact conversions and what sellers can do to improve results.

Wasting money on PPC? Grab our guide: https://bit.ly/439NsNZ

#AmazonSales #AmazonFBA #EcommerceTips #AmazonMarketing #ppcstrategy

Watch these videos on YouTube:
How a Simple Change Increased Amazon Sales by 7x https://www.youtube.com/watch?v=lsgkO4WDaO8&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=5

The Amazon PPC Trick That Tripled My Market Share https://www.youtube.com/watch?v=OhSuSw8ibjo&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Timestamps:
00:00 - What’s a Good Amazon Conversion Rate?
00:10 - Amazon vs Website Conversion Rates Explained
00:40 - Why 8% or Less is Considered Poor
01:30 - What an Average Conversion Rate Looks Like (8-12%)
02:10 - Why Amazon Has Higher Conversions Than Websites
02:50 - Why Doubling Traffic is Easier Than Doubling Conversions
04:00 - What Affects Amazon Conversion Rates?
04:50 - Why 16%+ Conversion Rate Means You're Losing Sales
05:40 - Real Example: Too Much vs. Too Little PPC
07:20 - How SEO Impacts Your Amazon Conversion Rate
08:10 - Common Mistakes in PPC Campaigns
09:50 - How to Improve Amazon Conversion with Better Listings
10:40 - Where to Get Help with PPC and SEO

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