Stop Trying to Be Everything: Find Your People, Grow Your Business.

Feeling overwhelmed by the idea of choosing a niche? In this video, Kimberly Ferguson, CEO of The Emerald Edge, breaks down what a niche really is (hint: it’s not just about industries) and how to find one that aligns with your skills, passions, and ideal clients. Discover the power of psychographics, problem-solving niches, and why clarity is the key to standing out. We’ll tackle common fears about niching and share examples to inspire you. If you're ready to grow your business by serving the right people, this video is for you!

Timestamps
00:00 – Introduction - Why Niching Matters
00:59 – What is a Niche? (Beyond Industries)
01:47 – Why Niching is Powerful: Clarity and Trust
02:27 – Steps to Choose Your Niche
03:29 – Addressing Common Fears About Niching
04:31 – Examples of Niches: Industry, Psychographics, and Problems

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About us. Kimberly Ferguson is the face behind Emerald Expectations Accounting. She has a Bachelors Degree in Business Management, a Masters Degree in Accountancy, and is an Enrolled Agent with the IRS. She is also a Certified CFO through the CFO Project.

Founded on the principles of Integrity, Respect and Excellent Customer Care, Kimberly started her company because she hated the way she saw her clients being treated while working at another accounting firm. She wanted to serve small business owners in a way that actually made a difference in their lives.

-- DISCLAIMER – Kimberly Ferguson, Emerald Expectations Accounting LLC and related parties do NOT provide tax, legal, or accounting advice. This content has been prepared for information purposes ONLY and is not intended to provide and should not be relied on for tax, legal, or accounting advice. Viewing this video does NOT create an accountant-client relationship with Kimberly Ferguson or Emerald Expectations Accounting. You should consult your own tax, legal, and accounting advisors for professional advice.

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