Find Your Target Audience & Master Niche Marketing w/ Blake Williams - Hyperdrive Minds Podcast 25

Blake Williams is Founder/CEO of Demandi.co, a content creation platform that helps B2B SaaS companies launch decentralized creator programs that drive targeted audience growth and brand activation, turning networks into content engines to fuel scalable revenue outcomes without losing your sh*t! The platform accelerates network powered content generation at scale whether its a founder and 4 other people collaborating or a herd of 450 micro-influencers, we help curate the content around the key scenarios your audiences face again and again so you become known for the POV's that align with your values and the work you do! Blake is a serial entrepreneur, investor, advisor, and industry expert in ABM and partner programs. Through ecosystem led growth, he helps growth teams, marketers, and partner teams build, launch, and scale micro-influencer programs fast.

In this engaging conversation, Blake Williams shares his journey from military service to becoming a successful entrepreneur. He discusses the challenges of transitioning to civilian life, his early career experiences, and the innovative solutions he developed in the healthcare data space. Blake emphasizes the importance of account-based marketing and personal branding in today's business landscape, while also sharing insights on defining niche markets and understanding customer personas. His experiences highlight the significance of building relationships and leveraging personal connections in business. In this conversation, Blake Williams discusses the importance of video marketing and authentic engagement in building relationships and driving business growth. He explains the concept of ecosystem led growth, emphasizing the value of trusted relationships in marketing. The discussion also covers the role of AI in content creation, particularly in enhancing video production and job seeking strategies. Blake shares insights on creating engaging content, including the use of skits, and the significance of standing out in a crowded job market through unique and authentic approaches.

GUEST:
LinkedIn: https://www.linkedin.com/in/ecosystem-led-growth-marketing/

TRY DEMANDI:
Website: https://demandi.co/play-bigger/checkout/?via=blake-williams

$100 Coupon Code: CZU92IHZ

The podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com.

TIMESTAMPS:
00:00 - Introduction & How We Connected
07:46 - Early Career at Business Evolution
13:48 - The Shift to Account-Based Marketing
17:01 - Blake's Start-up Portfolio
20:38 - Building Demandi.co and Personal Branding
26:23 - Leveraging LinkedIn to Your Advantage
27:35 - Defining Your Niche and Target Market
31:50 - Niche versus Specialization
33:57 - Understanding Customer Personas
35:18 - The Power of Video and Authentic Engagement
37:33 - Understanding Ecosystem Led Growth
41:57 - Should You Be Running Ads & Boosting Content
43:03 - Demandi.co for HR and Talent Acquisition Teams
44:15 - Future of AI in Marketing & Content Creation
46:59 - Navigating Job Seeking with AI & Content
51:20 - Pivoting from Podcasting to Partnertalk.com
53:14 - Blake's Podcasting & Content Challenges
57:59 - How Frequently To Repost Content
1:00:56 - Process for Creating Funny Skits
1:06:45 - Special offer for Demandi.co

HOST:
Blake Williams - Founder / Headhunter at Hyperdrive Recruiting
Resume Writer at HR Approved
Linktree: https://linktr.ee/blakewilliams4u

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Website: https://hyperdriverecruiting.com