BBC The Apprentice - Series 19 (2025) Episode 2 - Virtual Pop Star (6 February 2025)

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DESCRIPTION:

The second task has the teams assigned to create a virtual pop star, and get sponsorship deals from major brands. Team Forest create a female star called Bami, while Team Ice create a duo called Fred and Nadz. Both teams come under criticisms for different aspects of their virtual stars, with Bami's design being found unappealing, and Fred and Nadz having artificial intelligence-generated voices that prove distracting to potential buyers. Ultimately, despite having nearly half their sales disallowed for a rule breach, Team Forest manage to win out thanks to their doing a better job of persuading buyers to look past the flaws in Bami's design, leaving Team Ice to face Lord Sugar's scrutiny. Of the final three, while Lord Sugar heavily criticizes all of them, Aoibheann Walsh is dismissed for her fatal decision to go with the AI-generated vocals.