Why is being ranked in the Google Business Profile maps-pack important?

Why is being ranked in the Google Business Profile maps-pack important? Check this out!
For "near me" searches, approximately 44% of clicks come from the Google Business Profile (GBP) 3-Pack listing.
(Source: RedLocalSEO.com)
This percentage reflects how crucial it is for businesses to appear in the 3-Pack for local searches. Now compare this to
Organic search results below the 3-Pack capture about 29% of clicks.
(Source: SEMrush.com)
While Google paid ads attract only around 19% of “near me” clicks.
(Source: highervisibility.com)
This highlights the importance of optimizing your Google Business Profile to improve your chances of being featured in the 3-Pack, especially when it comes to location-based searches.
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