Master Influencer Marketing Without Breaking Your Budget

We discuss everything from choosing micro-influencers that align with your niche to creating authentic content that connects with audiences. Learn how to combine influencers with paid social ads for results that can supercharge your campaigns. Plus, we explore the role of AI in content creation, the rise of podcasts as an underrated marketing channel, and how emotional intelligence plays into building lasting influencer relationships.

**Fun Facts:**
1. Did you know small influencers often deliver better ROI than big names? Dan explains why!
2. Podcasts bring surprising intimacy to influencer marketing, making them a hidden gem for certain niches.
3. Influencers aren’t just about reach—storytelling and engagement matter even more.

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Question - How can small businesses effectively start leveraging influencer marketing without an extensive budget, according to Dan Coughlin?

⏰ Timecodes ⏰
I00:00 - Intro
01:22 - What does Get Hyped do
03:01 - Influencer Marketing Trends
04:18 - AI Influencers Concerns
06:02 - Choosing the Right Influencer
08:24 - Micro vs Macro Influencer ROI
09:58 - Creating Influencer Guidelines
10:33 - Setting Expectations for Influencers
12:24 - Generational Influencer Marketing
14:15 - Influencer Marketing vs Social Ads
17:24 - Emerging Social Media Platforms
19:22 - Podcast Influencer Marketing Strategies
21:54 - Benefits of Partnering with Smaller Influencers
27:21 - Final Thoughts on Influencer Marketing
28:07 - Outro