Limitations of Local SEO for Chiropractors & When Chiropractors Should Consider Google Ads

In this episode of the Rocket Chiropractic Marketing Podcast, Jerry dives into the world of local SEO and explores its limitations—especially when it comes to Google Maps rankings. He also shares valuable insights on when chiropractors should consider running Google Ads to supplement their marketing efforts.

Whether you're frustrated by your local search performance or wondering if paid ads are the right move, this episode breaks it all down.

What You’ll Learn in This Episode:
🔥 The Real Limitations of Local SEO (Google Maps)

Why your search visibility is limited by factors like search volume and competition.

How Google’s location-based algorithm impacts your chances of ranking in the map pack.

The importance of your practice’s physical location when it comes to dominating local searches.

💡 The Truth About Heat Maps

Jerry shares his experience with SEO companies promising "too-good-to-be-true" results using heat maps.

Why some SEO claims only work in low-competition areas.

How to set realistic expectations for local SEO results based on your practice’s location and competition.

🚀 When Chiropractors Should Run Google Ads

How Google Ads can help bypass SEO limitations and get immediate visibility.

The pros and cons of running ads yourself vs. hiring an agency.

Why Google Ads budgets can be tricky, especially for chiropractors with limited marketing funds.

The best times to consider running ads:
New practices looking to generate leads fast.
Chiropractors wanting to expand reach beyond local SEO limits.
Practices aiming for total local domination.

💣 Bonus Insight:
Jerry’s take on review strategies and why there’s no such thing as "too many reviews" when it comes to dominating your local market.
Key Takeaways:

Local SEO is powerful but has real limitations based on search volume, competition, and physical location.

Google Ads can help chiropractors reach more potential patients—but they come with their own challenges and costs.

Strategic marketing is about balancing long-term organic growth with paid strategies for immediate results.

🎯 Need Help With Your Website, SEO, or Google Ads?
Head over to RocketChiro.com to learn how Jerry can help you optimize your site, improve your local SEO, or run effective Google Ads to attract more new patients.

👉 Subscribe to the Rocket Chiropractic Marketing Podcast on [Apple Podcasts], [Spotify], or your favorite podcast platform so you never miss an episode!

🎙️ Got questions or topics you'd like covered?
Reach out to Jerry at RocketChiro.com — he's always excited to help chiropractors grow their practice!

Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo