How to Make a Podcast | SSP #642

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In this episode, learn how to create a podcast to grow your brand and community. Discover the steps that helped the Serious Sellers Podcast by Helium 10 reach 5M+ downloads.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

What if launching a podcast could be the game-changer you need for your personal or E-commerce business brand? In this episode, we explore the transformative power of podcasting, sharing insights from over seven years of experience and success stories like Helium 10, which started with the AM/PM podcast before evolving into an e-commerce software powerhouse. We reveal how podcasts can build vibrant communities around niche interests, from pet care to other e-commerce topics, turning listeners into brand advocates and opening up new revenue streams.

Dive into the essentials of crafting a podcast strategy that resonates with your audience. We discuss the significance of maintaining a consistent theme, memorable tagline, and engaging format while ensuring your podcast is easily discoverable through effective SEO techniques. Our discussion guides you through selecting the right equipment for high-quality audio, whether you're recording solo or hosting multiple guests. Plus, get practical tips on logistics, from scheduling with tools like Calendly and Zoom scheduler to streamlining guest preparations, ensuring a smooth production process.

Learn how to leverage analytics to fine-tune your podcast and expand your reach by repurposing content across platforms like Instagram and TikTok. Hear how collaborating with other podcasters can organically grow your audience and enhance your brand presence without heavy reliance on ads. Whether you're an Amazon seller, consultant, or simply passionate about a topic, podcasting can be an invaluable tool for promotion and engagement. We invite you to start your own podcast journey with us and discover the endless possibilities it offers.

In episode 642 of the Serious Sellers Podcast, Bradley and Mhel discuss:

00:00 - The Power of Starting a Podcast
01:57 - Building Community and Revenue With Podcasts
06:19 - Podcasting in Education and Credibility
10:05 - Developing a Successful Podcast Strategy
15:33 - Importance of High Quality Audio
15:58 - Choosing the Best Podcast Equipment
19:00 - Benefits of Using Headphones for Podcasting
23:36 - Importance of Audio and Video Quality
26:13 - Scheduling, Prepping, and Editing Podcasts
29:17 - Podcast Editing Process Basics
35:47 - Leveraging Podcast Analytics and Repurposing
36:55 - Repurposing Content for Multichannel Engagement
40:53 - Promoting Brands With Podcasts

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