Episode 331: Is data the key to enhancing customer relationships?

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6 months ago
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Podcasts Education Independent banker magazine customer experience customer journey data bank data conversation data from social media website data marketing platform data marketing strategy

This episode examines a recent article from Independent Banker magazine titled “Is data the key to enhancing bank customer relationships?” How successful are banks at personalization, outreach, and differentiation? Certain types of data such as conversation data from social media, websites, and marketing platforms may help to answer this question. What other forms of data could also play a significant role in shaping your bank’s marketing strategy? A link to the article is included below.

Link: Is Data the Key to Enhancing Bank Customer Relationships?

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