A CLOSER LOOK | AI MARKETING

In this episode of A Closer Look with Crystal Carter, we dive into the exciting changes at ETSU as the marketing, business, and media departments come together under the College of Business and Technology. Crystal sits down with Michelle Sullivan and Sonu Mirchandani to discuss how these shifts are shaping students' futures, the impact of AI in education, and the vital role students play in supporting local businesses. Plus, find out how the American Marketing Association student chapter is making waves—and how you can help!