Why Running Google Ads 24/7 Is Actually HURTING Your Business

We have seen some businesses run ads 24 hours a day. This is something you just don't want to do. You want to run ads at times of day which give you the best result. Google would give you data on the times your ads are performing the best, so you can optimise your ads to run only on those particular time slots.

Some businesses only work 9-5, but run Ads for 24 hours a day. So if they get an inquiry or call after their working hours, it is a wasted lead because no one is there to attend to the call. So you want to optimise ads to show when they are generating the most amount of leads, and when you are there to actually pick them up.

In short, you don't want to run Ads 24/7, look at the data and optimise your Ads constantly for better results.

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