Amazon News Live: Amazon’s New Portal, AI SEO Hacks & Rising Scam Alerts

Amazon Sellers, Amazon just dropped major changes for service providers, a new AI-powered backend optimization guide, and a warning about fake customer service scams. 🚨 Here’s what you need to know.

Amazon’s Solution Provider Portal is now mandatory, and if you don’t register, you lose account access. Meanwhile, AI tools are changing how sellers optimize listings, and fake Amazon support scams are spiking. Plus, FBA inventory reimbursement policy updates just got delayed—giving sellers more time to prepare.

Join us live today at 1 PM Eastern as we break it all down.

Here’s what we’re covering today:

Amazon’s New Solution Provider Portal: A Major Change for Service Providers
https://www.linkedin.com/feed/update/urn:li:activity:7302440885143687170/

AI-Powered Amazon Listing Backend Optimization Guide
https://drive.google.com/file/d/12PMsttf3Q1HVWC8s6HEIOvBMErzMtYkp/view

Amazon Warns of Rising Fake Customer Service Scams on Social Media
https://trustworthyshopping.aboutamazon.com/amazon-scam-trends

New Effective Date for FBA Inventory Reimbursement Policy
https://sellercentral.amazon.com/seller-forums/discussions/t/ed8abc33-a1d5-417d-b2e2-03b789099833

Sellers, these updates impact your business. Let’s dive into what’s changing and how to stay ahead.