McGruff the Crime Dog commercial

McGruff the Crime Dog is an anthropomorphic animated bloodhound created by Dancer Fitzgerald Sample through the Ad Council and later the National Crime Prevention Council to increase crime awareness and personal safety in the United States.
McGruff debuted in 1980 and has been used in various campaigns to educate citizens on personal security measures.
He has adapted to address more modern issues such as fentanyl, violent crime, and counterfeit products.

McGruff's campaigns have included public service announcements, in-person appearances, and educational materials.
He continues to be a cultural icon recognized by many.
McGruff's most recent efforts focus on raising awareness about the dangers of counterfeit products and fentanyl-laced pills, as well as promoting community engagement to prevent violent crime.

The National Crime Prevention Council manages McGruff's campaigns and provides resources for crime prevention.
McGruff's birthday was celebrated on July 1, 2024, marking 40 years since his creation.