Name, Image, and Likeness (NIL) Business of College Sport Talent

How has the Name, Image, and Likeness (NIL) policy transformed college athletics? This episode dives into the financial impact of NIL, how student-athletes are monetizing their personal brands, and the rise of corporate influence in collegiate sports. We explore key trends, including the growing role of agents and general managers, the disparities in earnings across sports and divisions, and the shift toward a professionalized system. Could private equity reshape college athletics? Will athlete-led alliances dictate the future of recruiting? Join us as we unpack the evolving business landscape of college sports and its potential future.