The Leader: Chevy Sales 1935

This 1935 silent sales film, The Leader, shot in black-and-white 16mm by Chevrolet, promotes new and used car sales with persuasive flair. Fresh Chevrolets roll off the Flint assembly line, gleaming under factory lights, while street scenes showcase them cruising past shops and homes. Visual effects dazzle—a montage of question marks swirls by, posing “Why not buy?” to dealers and buyers alike. A pre-war pitch from GM’s heartland, it blends sleek design with Depression-era optimism, urging salesmen to lead with Chevy’s reliable edge in a competitive market.