LIVE B2B Tech Sales Cold Call & Objection Handling Training (Ft Outbound Squad CEO Jason Bay)

#coldcallingtips #saassales #outboundsales #salestraining

Connect with Jason on LinkedIn
👉https://www.linkedin.com/in/jasondbay/

Check out OutboundSquad
👉https://www.outboundsquad.com/

Break into tech sales with my step-by-step blueprint! 🚀
👉https://www.techsalesaccelerator.com

Questions about my program? 🤔
Book a call & let's chat! 👉 https://calendly.com/chrisbussingchannel/tech-sales-accelerator-discovery-call?month=2024-12

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In this video Jason Bay, the CEO of Outbound Squad walks us through how to use AI to be more effective as a seller, his formula for creating outbound messaging that punches through the noise, & a proven cold calling script, backed by data, that will help you get more meetings, build more pipeline, & close more deals.

⏲Timestamps:
3:22 - Top AI use cases for sales
7:50 - The cost of not adapting to AI
8:48 - Taking a minimalist approach to sales tech
11:15 - The future of Revops using AI to improve productivity
15:42 - Invest in coaching to shorten the path to success & reduce risk
19:25 - Money is not enough to keep you in a sales career
21:06 - Having a weekly rhythm & protecting your time
25:10 - Developing a healthy daily prospecting habit to avoid the pipeline rollercoaster
26:23 - Avoid the last minute deal pipeline rollercoaster
27:03 - Game-changing time management (calendar & accountability)
29:11 - Creating messaging that punches through the noise
29:47 - Get people’s attention by pure volume
31:01 - Improving the offer to get meetings
36:40 - Relevance to make the message tailored
38:51 - The importance of your delivery
40:17 - The ideal tone for successful cold calls
42:15 - Using the CBT Triangle & box breathing to deal with anxiety
45:30 - Beat nerves by asking ourselves “what’s the worst that can happen?”
46:05 - My own real world cold call opener example
47:48 - Deal size & deal velocity determine how much time you spend researching
49:21 - Reverse engineer triggers that introduce a need for your solution
51:18 - Breaking down the permission based opener
52:29 - Permission based opener role play example (use as a clip up front?)
52:55 - If you work with large companies do a social proof drop at the top
53:33 - Enhanced cold call opener dropping social proof
54:00 - In sales you start from a place of distrust
54:37 - Enhanced cold call opener dropping a trigger
55:30 - The reverse pitch (earning a few more minutes)
56:17 - My real world cold call objection example
58:06 - Jason coaches me to empathise with customers
1:02:34 - Messaging hack (use a sales conversation in outbound)
1:04:16 - My example handling the objection “we’re all set”
1:06:24 - Jason’s EVO objection handling framework
1:11:15 - Setting the meeting after overcoming objections
1:12:38 - The hook to focus the conversation
1:13:09 - Setting the meeting with the “triple confirmation”
1:15:25 - How to schedule like a pro (Vs how not to)
1:16:17 - Level out the power dynamic (be busy)
1:18:46 - Breaking down a multi-channel outbound cadence
1:21:49 - The quick and dirty with LinkedIn social selling
1:22:31 - Outbound Squad training & final words

Break into tech sales with my step-by-step blueprint! 🚀
👉https://www.techsalesaccelerator.com

Questions about my program? 🤔
Book a call & let's chat! 👉 https://calendly.com/chrisbussingchannel/tech-sales-accelerator-discovery-call?month=2024-12

👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑

For 10 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine.

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