#649 – Amazon Spring Deal Days & New Search Query Performance Tool | Weekly Buzz 3/19/25

Upcoming spring day events, Amazon ads integrating with Adobe Photoshop, and Walmart's got an AI guy of its own. These and more buzzing news on this week's episode!
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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon, Walmart to host spring savings events
https://chainstoreage.com/amazon-walmart-host-spring-savings-events

Amazon Spring Deal Days 2025 is coming March 25-31
https://www.aboutamazon.eu/news/retail/amazon-spring-deal-days-2025-is-coming-march-25-31

Prepare for Prime Day: Send your inventory to AWD by May 15
https://sell.amazon.com/blog/awd-prime-day-prep

New Product: Exciting news from the AdobeSummit! Amazon Ads announced it’s expanding your creative possibilities through a new partnership with Adobe Photoshop and Adobe Express. Soon, you’ll be able to access your Amazon Creative Assets library and leverage our pre-moderation capabilities directly within these Adobe tools.
Via Jeff Cohen on LinkedIn

Walmart Develops GenAI-Powered Assistant for Walmart Merchants
https://corporate.walmart.com/news/2025/03/18/walmart-develops-genai-powered-assistant-for-walmart-merchants

Amazon launches Amazon.ie in Ireland
https://www.aboutamazon.com/news/retail/amazon-ireland

Request to remove meltable FBA inventory by April 15, 2025
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTZGWExSWUhXUlhFWEFV

Forever 21 store closures accelerated by competition from Shein and Temu
https://www.foxbusiness.com/retail/forever-21-store-closures-accelerated-competition-from-shein-temu

Join the TikTok Shop Sellers Group by Helium 10 - https://h10.me/tiktokgroup

Enhance your competitive edge with Helium 10's new powerful tool, the Search Query Performance Analyzer, offering an in-depth look into Amazon’s SQP data and more. Discover how monitoring keyword fluctuations inside Cerebro, such as with "emo decor" and "coffin decor," can be pivotal in maintaining or boosting sales momentum. By understanding the link between keyword trends and sales, you'll gain invaluable insights for forecasting and strategy adjustments, ensuring you stay ahead in the competitive e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:45 - Spring Deal Days
04:42 - Amazon Ads x Adobe
06:28 - Walmart's AI Revolution
07:59 - Amazon Expands to Ireland
10:17 - Meltable Inventory Purge
11:38 - Goodbye Forever 21
13:01 - TikTok Shop Sellers Group by Helium 10
13:39 - Helium 10 New Feature: Search Query Performance Analyzer Tool
23:41 - Strategy of the Week: Cerebro Historical Trend Monthly Comparison

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.

Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

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