Winning Social Media for First Responder Agencies| Joshua Darling

In this episode of 'A Duty to Act', Jennifer Darling and her husband Josh discuss the importance of activating communities through social media, particularly for public service agencies. They explore the need for marketing in public service, the significance of establishing a strong brand, and the role of authenticity in creating social media personas. The conversation also covers the types of content that can engage communities and the pitfalls to avoid in public service marketing. This conversation delves into the strategies for effectively engaging communities through social media, emphasizing the importance of understanding the audience, creating relevant content, and maintaining a consistent posting schedule. The speakers discuss the significance of having clear social media policies, the benefits of crowdsourcing content, and the selection of appropriate platforms for outreach. They highlight the need for regular engagement to build relationships with the community, ensuring that when important issues arise, the community is already informed and engaged.