SIG P320 PR Dumpster Fire

SIG has stepped in it with their response to the P320's claimed issues and the internet is not letting up. Join Anders E.T. Herzberg and Jason J. Green as they sit down to discuss the history behind this mess, what issues have been brought to light, and what SIG really should be doing to get out of this mess.

Many people are pointing out SIG's failings, but what should they do to reverse course and stop the fire they started? Two digital markers with decades of experience sit down to talk about the ongoing public relations nightmare that SIG has created and give them a possible way out.

I highly recommend you view the companion it has links to the resources and videos to watch for more information on the evolution of this problem.

https://www.capandballseo.com/journal/reputation-management/sig-p320-issues/

I didn't expect this to be what we launch the channel with, but this issue is too large to ignore, and Cap & Ball is uniquely positioned to talk about the fall out and marketing aspects of SIG's actions to this point. Along with the experience necessary to give advice on how they should proceed from here.

Time Stamps
00:00 - Opening
00:33 - Introduction
02:08 - About Us
04:41 - History of The Problem
28:40 - SIG's Statements
36:24 - Lawsuits Continued
44:17 - The Report of All Reported Issues
01:06:04 - What SIG Should Do?
01:27:47 - End Card

***At about 55 min in we discuss a holster, I re-reviewed the document after editing and confirmed it was a level 3 Safariland 6000 holster.***

Visit us for your 2A marketing needs - https://www.capandballseo.com/

Follow us on Social Media -
Facebook - https://www.facebook.com/capandballseo/
Instagram - https://www.instagram.com/capandballseo/
X - https://x.com/capandballseo

Music -
"Neo Western" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

References

Report compiling all reported issues
https://docs.google.com/document/u/0/d/1Ozkb5vouKqtVeHxGBtRJ5z9BVlHMF6k4Uf3gsnLe9Zc/mobilebasic?pli=1&invite=CPu87poP

The video that started all of this
https://www.youtube.com/watch?v=mtzPvJiuCL8

SIG's terrible statement
https://x.com/sigsauerinc/status/1898099442172989921

Technical Analysis from the Art & War Podcast
https://www.youtube.com/watch?v=4umOUvZt-O4

Striker Assembly Breakdown
https://www.youtube.com/watch?v=R0MpcFEXWhc

Article On the Lawsuits
https://www.thetrace.org/2024/12/sig-sauer-p320-safety-lawsuit-death/#:~:text=SIG%20Sauer%2C%20the%20New%20Hampshire-based%20manufacturer%20of%20a,gun%20caused%20the%20death%20of%20a%20Pennsylvania%20father.

#sigsauerp320 #P320 #firearmsafety #firearmseducation