SIG has stepped in it with their response to the P320's claimed issues and the internet is not letting up. Join Anders E.T. Herzberg and Jason J. Green as they sit down to discuss the history behind this mess, what issues have been brought to light, and what SIG really should be doing to get out of this mess. Many people are pointing out SIG's failings, but what should they do to reverse course and stop the fire they started? Two digital markers with decades of experience sit down to talk about the ongoing public relations nightmare that SIG has created and give them a possible way out. I highly recommend you view the companion it has links to the resources and videos to watch for more information on the evolution of this problem. https://www.capandballseo.com/journal/reputation-management/sig-p320-issues/ I didn't expect this to be what we launch the channel with, but this issue is too large to ignore, and Cap & Ball is uniquely positioned to talk about the fall out and marketing aspects of SIG's actions to this point. Along with the experience necessary to give advice on how they should proceed from here. Time Stamps 00:00 - Opening 00:33 - Introduction 02:08 - About Us 04:41 - History of The Problem 28:40 - SIG's Statements 36:24 - Lawsuits Continued 44:17 - The Report of All Reported Issues 01:06:04 - What SIG Should Do? 01:27:47 - End Card ***At about 55 min in we discuss a holster, I re-reviewed the document after editing and confirmed it was a level 3 Safariland 6000 holster.*** Visit us for your 2A marketing needs - https://www.capandballseo.com/ Follow us on Social Media - Facebook - https://www.facebook.com/capandballseo/ Instagram - https://www.instagram.com/capandballseo/ X - https://x.com/capandballseo Music - "Neo Western" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ References Report compiling all reported issues https://docs.google.com/document/u/0/d/1Ozkb5vouKqtVeHxGBtRJ5z9BVlHMF6k4Uf3gsnLe9Zc/mobilebasic?pli=1&invite=CPu87poP The video that started all of this https://www.youtube.com/watch?v=mtzPvJiuCL8 SIG's terrible statement https://x.com/sigsauerinc/status/1898099442172989921 Technical Analysis from the Art & War Podcast https://www.youtube.com/watch?v=4umOUvZt-O4 Striker Assembly Breakdown https://www.youtube.com/watch?v=R0MpcFEXWhc Article On the Lawsuits https://www.thetrace.org/2024/12/sig-sauer-p320-safety-lawsuit-death/#:~:text=SIG%20Sauer%2C%20the%20New%20Hampshire-based%20manufacturer%20of%20a,gun%20caused%20the%20death%20of%20a%20Pennsylvania%20father. #sigsauerp320 #P320 #firearmsafety #firearmseducation