Getting Caught Up | Anson Frericks episode

Anson Frericks, author of 'Last Call for Bud Light: The Fall and Future of America's Favorite Beer,' discusses his time at Anheuser-Busch as a Bud Light executive and the years of missteps that led up to the Bud Light-Dylan Mulvaney fiasco of 2023, a corporate catastrophe that devastated the company's bottom line and from which the brand still yet to recover from even two years later. Frericks left a year before the ill-advised ad partnership, and describes the writing on the wall that made it clear the company was headed in the wrong direction, how such an ill-advised decision was made, a different partnership that the company passed on, which would've likely not stirred up a backlash, and some of the great Bud Light ad campaigns of years past -- like Dilly Dilly, Ted Ferguson: Bud Light Daredevil and Ladies Night.

Check out 'Last Call for Bud Light: The Fall and Future of America's Favorite Beer': https://www.amazon.com/Last-Call-Bud-Light-Americas/dp/166807090?utm_source=news%20letter&utm_medium=PageOne&utm_campaign=AndrewTavani

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See more episodes of 'Getting Caught Up': https://www.youtube.com/playlist?list=PLZCKwUIKPqUJPpSgHGs8s9qa_H4yDUKNb

Watch highlights from 'Getting Caught Up': https://www.youtube.com/playlist?list=PLZCKwUIKPqUKMgEG2lAjx91jLOlLZLIlo